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Us a few years ago: Woo hoo! We have over a 1000 people on our newsletter list  Boss a few years ago: Great! Now, how do we get that to over 10,000? By the end of the year?  Us: Uh, that’s a big ask actually. A list like this is best when you have engaged users, rather than a lot of people who sign up for a competition entry and then unsubscribe. We can make a plan to get 10,000 on the email list, but it may not happen in a year, and may not get the engagement this list is useful for.  Boss: Make that plan and don’t do yourselves down! You can do it!   I've just found out about the Museum Freecycle, and wow, so many more museum professionals should know about this!
If you're not familiar with freecycle, it's a series of groups where you sign up, get approved, and then can give away, or get, things for free. Get shot of your shed, pick up a second hand sofa, find part used art supplies, vanish your old magazine collection... It's amazing, and you can also make requests. Desperate for a spare bed? Ask, and someone may supply. And now a group exists for museums! "I'm calling to check about visiting with someone who is blind. As their assistant, do I get free entry?" "Yes you will, although they will need a ticket." "Do we buy that in advance? Do we need to book anything?" "You can just get tickets at the entrance desk, and then you're both welcome to simplylook around." *Brain pauses* "Uh, poor choice of words, I'm so sorry..." *Laughing* "Not at all, at least you realised what you'd said!"  |
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February 2023
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