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Us a few years ago: Woo hoo! We have over a 1000 people on our newsletter list  Boss a few years ago: Great! Now, how do we get that to over 10,000? By the end of the year?  Us: Uh, that’s a big ask actually. A list like this is best when you have engaged users, rather than a lot of people who sign up for a competition entry and then unsubscribe. We can make a plan to get 10,000 on the email list, but it may not happen in a year, and may not get the engagement this list is useful for.  Boss: Make that plan and don’t do yourselves down! You can do it! 
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 I've just found out about the Museum Freecycle, and wow, so many more museum professionals should know about this!
If you're not familiar with freecycle, it's a series of groups where you sign up, get approved, and then can give away, or get, things for free. Get shot of your shed, pick up a second hand sofa, find part used art supplies, vanish your old magazine collection... It's amazing, and you can also make requests. Desperate for a spare bed? Ask, and someone may supply. And now a group exists for museums! "I'm calling to check about visiting with someone who is blind. As their assistant, do I get free entry?" "Yes you will, although they will need a ticket." "Do we buy that in advance? Do we need to book anything?" "You can just get tickets at the entrance desk, and then you're both welcome to simplylook around." *Brain pauses* "Uh, poor choice of words, I'm so sorry..." *Laughing* "Not at all, at least you realised what you'd said!"  |
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February 2023
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